Rowan Simons, Senior lnlernalional Media Consullanl, Chairman of Odyssey Media Consulting Ltd, He is one of the most respected foreign experts in the PRC media, entertainment and sports industries with 30 years' experience working with major rights holders, broadcasters, consumer brands and government departments, He is the first international advisor of Beijing TV on producing multiple factual series, 

He is the first inlernalional advisor for City TV Stations Association's network of 227 broadcasters, He has been international promotion advisor for SAPPRFT In 2011, Rowan was honored with the SARFT Award for Outstanding Contribution in recognition of his services to the Chinese television industry, He has been international advisor for Beijing Municipal Government and BOCOG/BODA on several sports events and Beijing Olympics & Paralympics, He also provides strategic consultancy or design and execution of China media & event activations for international brands, Rowan has created, produced and/or presented thousands of hours of original TV, including the first music video and studio debate shows on Chinese TV He advised on the largest ever Sino-UK factual co-production, "Wild China" (BBC-CCTV), He has published multiple articles in multiple business, media and sports journals or portals, and moderated or spoken for events,